# Watch paid-media performance and surface costly changes

> Compare spend and conversion signals, explain material changes, and prepare recommended actions for approval.

- Companion: Paid Media
- Category: Marketing & research
- Expected outcome: A daily exception report showing where spend changed and which action needs review.
- Setup time: 25–45 minutes
- Cadence: Daily
- Execution modes: Taskilo Cloud, Self-hosted — coming soon
- Last reviewed: 2026-10-20
- Canonical: https://taskilo.ai/use-cases/paid-media-monitoring/

## What you need

- Google Ads
- Meta Ads
- Analytics
- Slack

## Permissions

- Read campaign performance
- Read conversion analytics
- Draft recommendations and reports

## Safety boundary

Budget, bids, targeting, and campaign status never change without explicit approval.

## Setup

1. **Connect read-only data.** Start with reporting access to advertising and analytics accounts.
2. **Set thresholds.** Define material changes, budget boundaries, and the conversion source of truth.
3. **Validate attribution.** Confirm that tracking issues are separated from real performance changes.
4. **Keep changes gated.** Review every proposed campaign action before execution.

## Starter instruction

Compare yesterday and the trailing seven days across the approved advertising and analytics accounts. Flag material changes in spend, conversion rate, acquisition cost, and tracking quality. Explain the evidence, separate data problems from performance problems, and recommend a next action. Do not change budgets, bids, targeting, creative, or campaign status without approval.

## Start with Taskilo

[Download Taskilo](https://taskilo.ai/download/?source=use-case&playbook=paid-media-monitoring) and configure this playbook with the permissions and approval boundary above.